East Village Pizza’s Viral 11-Cent Slice Deal Took Over NYC During the Knicks’ NBA Finals Run
- 1 day ago
- 2 min read
New York pizza and Knicks basketball might be the most NYC combination possible.
After the New York Knicks won Game 4 of the 2026 NBA Finals and took a 3-1 lead, East Village Pizza launched a viral promotion that quickly spread across Instagram, Google, and local NYC food pages.
11-Cent Pizza Slices for Knicks Fans
Inspired by Knicks superstar Jalen Brunson (#11), East Village Pizza offered 11-cent cheese slices after the Game 4 win.
The response was immediate:
Long lines outside the shop
Viral social media posts
Huge buzz across Manhattan
A spike in Google searches for “11 cent pizza NYC” and “East Village Pizza”
Fans from all over the city showed up to celebrate the Knicks’ Finals run with classic New York-style pizza in the heart of the East Village.
Knicks Win Game 5 — New York Takes the NBA Finals 4-1
3 days later, the Knicks won Game 5 and officially became 2026 NBA Champions, defeating San Antonio and closing out the Finals series 4-1.
The 11-cent pizza event became one of the memorable local celebrations during the Knicks’ championship run — blending NYC sports culture with classic late-night pizza energy.
A Viral NYC Pizza Moment
Over the past week, East Village Pizza started trending across:
Instagram Reels
TikTok videos
Google Search
NYC food blogs
Knicks fan pages
People searched for:
"11 cent pizza slices NYC"
"Knicks pizza deal"
"East Village Pizza Knicks"
"viral pizza NYC"
"best pizza in Manhattan"
"late night pizza near MSG"
The promotion created a wave of attention around one of Manhattan’s longtime neighborhood pizza shops.
About East Village Pizza
East Village Pizza has been serving authentic New York-style pizza since 1997.
Known for:
Thin-crust NYC slices
Crispy pepperoni pizza
Buffalo chicken slices
Sicilian square pizza
Double Stacked Pizza
Late-night hours in Manhattan
Located at 145 1st Avenue in the East Village, EVP has become a favorite stop for locals, tourists, students, and now Knicks fans celebrating a championship season.
Visit East Village Pizza
East Village Pizza145 1st Ave, New York, NY 10003
Hours:
Sun–Thu: 11 AM – 3 AM
Fri–Sat: 11 AM – 5 AM
Whether you’re searching for the best pizza in Manhattan, late-night slices in NYC, or the spot behind the viral Knicks championship pizza deal — East Village Pizza is part of the conversation. 🍕🏀