NYC's Original Heart-Shaped Pizza

Call (212) 529-4545 or order online; specify heart-shaped pizza and your toppings.

Pick your toppings — Cheese, White, Pepperoni, or Margherita, or build your own.

Pickup at 145 1st Ave, or delivery across the East Village, Union Square, and Lower East Side.

A lot of pizzerias will do a heart-shaped special for one week in February and call it a day. East Village Pizza has treated it as a real menu item since 1999 — not a novelty cut from a round pie, but hand-shaped fresh, to order, every single day of the year.

That hand-shaping matters. Every heart-shaped pizza starts with the same 72-hour cold-fermented dough as the rest of the menu, shaped by hand rather than trimmed from a circle after the fact — the difference shows in the crust, which holds its point and edges instead of looking like a round pie with the corners cut off.

It's available in four varieties — Cheese, White, Pepperoni, and Margherita — so it's not a single fixed design, and toppings can be built to order the same way any other pizza on the menu can. Prices run from $27.99 for Cheese up to $31.99 for Margherita.

The year-round availability is what actually sets it apart. Customers order it for anniversaries, birthdays, Galentine's parties, and plenty of occasions that have nothing to do with a specific date on the calendar — "just because" is a real, common reason people call it in. Around Valentine's Day, it's the single most popular order of the year, so ordering ahead is worth it during that stretch; the rest of the year it's ready in about 20-25 minutes, same as anything else on the menu.

East Village Pizza has been a family-run East Village institution since 1997, and the heart-shaped pizza reflects the same approach as everything else on the menu — the same dough, the same oven, made by hand rather than assembled from a template. Order it at 145 1st Ave, for pickup or delivery, any day of the year.

East Village Pizza has been a Manhattan neighborhood institution for over 25 years — a family-run pizzeria, not a chain, serving the East Village since 1997.