Celebrate Valentine's Day with heart-shaped pizzas

Valentine's Day in New York City comes with a range of options: overcrowded restaurants with fixed-price menus, chocolates in heart-shaped boxes, flowers that cost three times their usual price. PIX11 offered a different suggestion — heart-shaped pizza from East Village Pizza, and it is difficult to argue with the logic. Sharing a pizza is more relaxed than a formal restaurant, more personal than delivery from a chain, and more genuinely fun than most Valentine's Day traditions.

East Village Pizza has been making heart-shaped pizza since 2019, when Frank Kabatas introduced the concept and discovered immediately that New Yorkers had been waiting for exactly this. The first Valentine's Day with heart-shaped pizza on the menu was the fastest-selling event in the restaurant's history up to that point. Kabatas recognized that the demand extended beyond February 14 and made the heart-shaped pizza a permanent, year-round menu item — a decision that has been validated every month since.

The heart-shaped pizza at East Village Pizza is not a novelty shaped like a heart in name only. It is a full-quality pizza, made with the same 72-hour cold-fermented dough and fresh in-house mozzarella as every other item on the menu, hand-shaped into a genuine heart form and baked to the same standard. The four available varieties — classic cheese at $27.99, white at $29.99, pepperoni at $29.99, and Margherita at $31.99 — cover the range of preferences without overcomplicating the choice.

For Valentine's Day specifically, East Village Pizza offers the heart-shaped pizza in limited-edition Happy Valentine's Day boxes, making it an ideal gift option for romantic dinners at home, family celebrations, or Galentine's Day gatherings. The combination of the packaging and the product — something clearly made with care, obviously delicious, and specific to the occasion — hits the sweet spot that Valentine's Day gifts aim for and rarely achieve.

PIX11's coverage of the heart-shaped pizza option reached a broad New York audience looking for Valentine's Day ideas that felt genuine rather than obligatory. The restaurant's ability to deliver to the East Village, Lower East Side, Union Square, and surrounding Manhattan neighborhoods means the heart-shaped pizza is accessible for most people planning a Valentine's Day at home.

Ordering for Valentine's Day specifically is worth planning a day or two in advance — the heart-shaped pizza is consistently one of the restaurant's most popular items around February 14, and early orders ensure availability and the timing you want. For orders outside the Valentine's Day rush, the heart-shaped pizza is available any day of the year with no advance notice required beyond the standard preparation time.

East Village Pizza is at 145 1st Ave, open daily from 11AM until 3AM and until 5AM on Fridays and Saturdays. To order a heart-shaped pizza for Valentine's Day or any occasion, order online or call (212) 529-4545. Whether it is a romantic dinner for two or a Galentine's celebration for a group, a heart-shaped pizza from East Village Pizza is the kind of gesture that actually lands.