His Pizzeria Has 1.7 Million Instagram Followers—Here’s What He Sees Others Getting Wrong

For Frank Kabatas, owner of East Village Pizza in New York City, social media isn’t a nice-to-have—it’s a daily part of running the business. With 1.7 million followers on Instagram alone, he’s proof that pizzerias can turn their online presence into a powerful customer funnel. But if you ask him what others in the industry are doing wrong, he doesn’t mince words.